Food additives are not judged the same way everywhere. In the European Union, additives must be specifically authorized before they can be used in food. Purity uses these standards as a stricter reference point.
Titanium dioxide was banned in the EU after concerns about potential genotoxicity—damage to genetic material—could not be ruled out.
Classified as possibly carcinogenic to humans. Used to strengthen dough in breads and pizza crusts.
The EU requires a warning that these dyes 'may have an adverse effect on activity and attention in children.'
Heavily restricted in the EU. FDA revoked authorization with a 2027 deadline for U.S. reformulation.
Long banned in the EU, and the FDA revoked its U.S. authorization in 2024 after studies showed bromine can build up in the body. Historically used in citrus sodas.
A dough conditioner banned in the EU and Australia after concerns about its breakdown products during baking. Still permitted in the U.S.
Estimated total phosphate intake may exceed safe levels for people consuming high amounts of ultra-processed foods.
Carrageenan, Polysorbate 80. Being studied for possible effects on the gut microbiome and intestinal environment.
Accuracy cuts both ways. Some ingredients with intimidating names are well understood and widely accepted—in both the U.S. and the EU.
The same acid found naturally in citrus fruit, used for tartness and preservation. Approved everywhere.
Simply vitamin C, used as an antioxidant to keep food fresh.
A common emulsifier derived from soybeans, used in tiny amounts to keep chocolate and baked goods smooth. (It is a soy allergen source—check the label if soy is a concern.)
Regulatory Status: Is it banned or restricted in the EU?
Scientific Concern: Linked to carcinogenicity or gut effects?
Food Context: Is it part of a long additive stack?
Purity uses a cautious approach to help you make faster, clearer choices. Not fear. Not guesswork. Just better label intelligence.